It’s being reported today that in the latest OLED shipment report for the second quarter of 2023, the less expensive iPhone 14 actually ended up having the highest global market share than the iPhone 14 Pro and iPhone 14 Pro Max, becoming the best-selling handset in this period. According to the latest data, the 6.1-inch smartphone had a 15.3 percent revenue share.
Statistics shared by Display Supply Chain Consultants (DSCC) show that Q2 2023 was 4 percent better than the previous quarter while also growing 1 percent year-over-year in smartphone OLED shipments. Apple, unsurprisingly, secured the top position in this quarter with a 32 percent share, though that figure dropped from 39 percent in Q1 due to slower growth of the iPhone 14 Pro and iPhone 14 Pro Max models as the iPhone 15 launch draws near.
Samsung secured the second position with a 23 percent share, which was also down from 26 percent in the previous quarter. Coming to the individual smartphones, we have already talked about the iPhone 14’s revenue share, but the ‘head-scratching’ moment for us was seeing the iPhone 13 as the second-best-selling OLED smartphone in Q2 with an 11.1 percent revenue. It narrowingly beat the iPhone 14 Pro Max, which stood at 10.7 percent, followed by the iPhone 14 Pro at 9.2 percent.
For more, read the full report by WCCF Tech.
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