7 Rare Digital Marketing Tips to Attract the Right Talent to your AEC Firm

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7 Rare Digital Marketing Tips to Attract the Right Talent to your AEC Firm

Recruitment and talent retention is the number one most challenging issue for architecture firms, so in order to attract good talent that doesn’t only fit your brand but also elevates it overtime, you have to invest in marketing efforts, sometimes thinking out of the box.

Something that not many architecture practices think about is that: recruiting and marketing go hand-in-hand. In this competitive landscape for talent, managers are working with both recruiting departments and

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15 Top Digital Marketing Tools & Why We Love Them

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The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone.

Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and scale what we’re doing right.

And when it comes to digital marketing tools, you have tens or even hundreds of thousands of options to choose from – certainly hundreds of options for each channel or task type.

Here are 15 of the most popular digital marketing tools on the market right now (in no particular order) and why they’re indispensable

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How to interview and hire for entry-level digital marketing positions

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It’s graduation season. For many college students, that means it’s time to get a job. 

There are plenty of open jobs in digital marketing – more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now. If your agency or brand is hiring, you can expect to get resumes from some of these college graduates.

This begs the question: what should you look for when hiring for entry-level digital marketing roles? What soft skills and hard skills matter? What questions should you ask? And are there any red flags should you watch for?

Here’s what to look

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Google Launches New Digital Marketing Certificate

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Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in online business.

The new certificate is endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).

In addition, Google promises to give every US business up to 500 Google Career Certificate scholarships to help upskill their employees.

Read more in the next section about today’s announcements regarding Google Career Certificates.

Google Career Certificate In Digital Marketing & Ecommerce

Google’s new certificate program will train

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Cookie crumble: What Google’s privacy move means for digital marketers

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Google takes aim at cybercrime web. — © AFP THOMAS COEX

With the increased emphasis on digital privacy, many marketers need to find new ways to monitor their audiences. A new survey from Unsupervised finds that over 1 in 4 marketers with less than two years of experience is unsure of what other data-tracking options they have besides cookies.

In contrast, the study found that marketers with over six years of experience are 35 percent more confident in their ability to track audiences without cookies than new marketers. The experience gap is therefore quite considerable.

As to why this is

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Thinking of a Career in Digital Marketing?

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Looking for a new skill set that will improve your earning potential and give you complete flexibility? Full Story

If you’re a talented, curious & hard-working frum woman or man who wants a well-paying, flexible and fulfilling career, this is going to be one of the most important messages you will ever read.

Tired of speech therapy, accounting, office work and medical billing?

Looking for a new skill set that will improve your earning potential and give you complete flexibility?

If this sounds like you, this exclusive webinar is for you.

  • “I like people. I’m intuitive and insightful, but shudder
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