Taiwan Unicorn Appier Bets On AI-Driven Software For Digital Marketing

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Academics-turned Yu Chih-han and Winnie Lee led Appier to become Taiwan’s first listed unicorn. Now they’re betting on global demand for the marketing firm’s AI insights.


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s Yu Chih-han navigated a spot in a Boston parking garage in 2010, he knew there was a better way. Years earlier the computer science student had designed AI software for a self-driving car for a university competition. “That’s the moment I felt we had to make AI not just a thing in academia, but more broadly available for business,” says the 43-year-old cofounder and CEO of Taipei-based SaaS firm Appier.

Together with

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