Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories.
Are you struggling to choose between search engine optimization (SEO) and pay-per-click (PPC) advertising? You can promote your website using either of these digital marketing tactics. Rather than only using SEO or PPC, though, you should consider using them both. When combined, SEO and PPC have a synergistic relationship that can help you achieve greater digital marketing success.
Use PPC ad copy for meta descriptions.
You can structure meta descriptions for your website using the same