Cookie crumble: What Google’s privacy move means for digital marketers

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Google takes aim at cybercrime web. — © AFP THOMAS COEX

With the increased emphasis on digital privacy, many marketers need to find new ways to monitor their audiences. A new survey from Unsupervised finds that over 1 in 4 marketers with less than two years of experience is unsure of what other data-tracking options they have besides cookies.

In contrast, the study found that marketers with over six years of experience are 35 percent more confident in their ability to track audiences without cookies than new marketers. The experience gap is therefore quite considerable.

As to why this is

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