Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022

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It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation

Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A report from LinkedIn predicted that this trend would continue well into 2022 with 24% of marketers looking for a new job, and 62% changing jobs altogether. 

What does the data say. Preply viewed Google Trends data and analyzed 572 keywords representing

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8 Machine Learning Examples From Brands To Inspire Digital Marketers

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Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy?

You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases.

Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific tasks, such as product recommendations.

It can achieve a multitude of functions for digital marketers, including:

Machine learning has been in digital marketing for years.

In fact, you are using machine learning whenever you use search engines.

While still a new strategy for most, many

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