8 Machine Learning Examples From Brands To Inspire Digital Marketers

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Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy?

You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases.

Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific tasks, such as product recommendations.

It can achieve a multitude of functions for digital marketers, including:

Machine learning has been in digital marketing for years.

In fact, you are using machine learning whenever you use search engines.

While still a new strategy for most, many

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