marketers

10 DuckDuckGo Facts For Digital Marketers & SEO Pros

nikholas 5 months ago

How often do you use DuckDuckGo?

If you answered “never,” you might want to read this article.

Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy.

In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can help you improve your search strategy while cutting the time it takes to complete research.

I’ve researched DDG and its value for digital marketers and SEO professionals.

Here, you’ll learn everything you need to know about DDG, why marketers should consider using it, and some interesting facts about the search

  Read more

Nation’s Top Marketing Conference, Digital Summit, Returns to Atlanta with All-New Content, Trends and Tactical Guidance for Digital Marketers

nikholas 5 months ago

Top-ranked national marketing conference series invites local marketers of all levels to explore 30+ sessions including a keynote by Wall Street Journal bestselling author and Marketing Prof’s Chief Content Office Ann Handley

MCLEAN, Va., July 13, 2022 /PRNewswire-PRWeb/ — WHAT
Digital Summit Atlanta is a two-day, in-person conference that showcases marketing industry thought leaders who will present the current trends in today’s marketing sector. From renowned global leaders – like Microsoft, TikTok, The Coca-Cola Company, The Atlanta Hawks, JPMorgan Chase and more – to local and regional experts, each 30-minute speaking session offers highly curated content formatted as an

  Read more

8 Machine Learning Examples From Brands To Inspire Digital Marketers

nikholas 6 months ago

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy?

You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases.

Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific tasks, such as product recommendations.

It can achieve a multitude of functions for digital marketers, including:

Machine learning has been in digital marketing for years.

In fact, you are using machine learning whenever you use search engines.

While still a new strategy for most, many

  Read more

7 Biggest Causes Of Stress For Digital Marketers

nikholas 7 months ago

Working in digital marketing, stress is inevitable. It’s part of the job description.

You can’t be effective without pushing your personal limits from time to time.

But, if you’re always stressed out, then maybe it’s time to reevaluate the causes and tackle your biggest stressors head-on.

Below you will find seven of the biggest causes of stress for digital marketers and some tips on how to deal with them.

1. Measuring Metrics

The Stress

Measuring metrics in itself isn’t exactly stressful. The stressful part of metrics comes in two forms.

First, you have the result of metrics.

Say you’ve been

  Read more

Cookie crumble: What Google’s privacy move means for digital marketers

nikholas 7 months ago

Google takes aim at cybercrime web. — © AFP THOMAS COEX

With the increased emphasis on digital privacy, many marketers need to find new ways to monitor their audiences. A new survey from Unsupervised finds that over 1 in 4 marketers with less than two years of experience is unsure of what other data-tracking options they have besides cookies.

In contrast, the study found that marketers with over six years of experience are 35 percent more confident in their ability to track audiences without cookies than new marketers. The experience gap is therefore quite considerable.

As to why this is

  Read more