Tech startup based in Minneapolis and Salt Lake City is changing the laundry landscape


Janelle Junker-Gustafson is in her element in the basement of her Eden Prairie home.

It’s more like her office, decorated with motivational signs.

“Queen of the Laundry,” says one.

“Laundry—wash, dry, rinse, fluff, repeat,” reads another.

“Yes, I love laundry,” Junker-Gustafson said. “It’s relaxing, something I can come down here and with television, I get my exercise. The bending, the turning, it’s challenging.”

Raising five kids over the last 40 years, she told KSTP she had spent lots of time here between working hours as an accountant and in payroll at a local software company.

Then came the pandemic.

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