How to interview and hire for entry-level digital marketing positions


It’s graduation season. For many college students, that means it’s time to get a job. 

There are plenty of open jobs in digital marketing – more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now. If your agency or brand is hiring, you can expect to get resumes from some of these college graduates.

This begs the question: what should you look for when hiring for entry-level digital marketing roles? What soft skills and hard skills matter? What questions should you ask? And are there any red flags should you watch for?

Here’s what to look

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