Digital Marketing and Our Digital Reckoning

nikholas
Elio Santos/Unsplash

Digital Marketing

Source: Elio Santos/Unsplash

We tend to think of personalized digital marketing as a benign annoyance that we have to put up with because “that’s just the way it is.” We know it is happening to us, but we brush it off. Are we truly understanding what digital marketing is? Or is it too uncomfortable to acknowledge what it may actually be doing: changing the very way we think and feel on a day-to-day basis.

I would not be so concerned if I went online and saw a guy holding up a sign that markets his small business, perhaps

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