Digital Marketing Strategies to Rev up B2B Sales Post Covid-19


The Covid-19 pandemic has affected many sectors, including the commercial industry. As such, marketers have had to re-look how they approach their marketing strategy.

Moving forward, it is now necessary for businesses to consider deploying different digital marketing strategies for greater market reach and faster results.

Digital tools offer your marketing campaign an avenue to leverage real-time communication with its target markets in a scalable, budget-friendly, and trackable manner.

Compaed to traditional marketing methods, which tended to be exorbitantly priced and challenging to monitor, today’s plans give you a clearer glimpse into their progress. 

That also means that as a

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7 Strategies for Scaling Your Business Through Digital Marketing and Purpose


I have learned from experience that scaling any business is difficult. You may feel good when that first burst of customers arrives, but don’t assume that “word of mouth” and those early adopters will grow your business to match your dreams of success.

In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

I continue to be amazed that more than a quarter of new businesses don’t even have a website, and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. 

Even if

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Three Digital Marketing Strategies For HVAC Companies


Mark Snell, owner, and founder of Polestar Plumbing, Heating & Air Conditioning is a third-generation plumber and HVAC technician.

Many companies in the HVAC industry know that digital marketing is an effective way to grow their presence on the internet. Some company owners and marketing teams already know how to produce helpful digital content, like offering heating and cooling tips or providing reasons why a new HVAC system might increase the overall value of your home. However, not every HVAC industry insider knows how to both provide quality customer service and create content that increases web traffic.

Fortunately, it’s

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Uncover digital marketing strategies : LP Gas

Photo by LP Gas staff

Tucker Perkins addresses attendees at the 2022 Energy for Everyone Marketing Conference in Minneapolis. (Photo by LP Gas staff)

Many propane retailers take pride in their company’s generational history and family ownership. Highlighting tradition, commitment and anniversary milestones seems like the perfect marketing messages to send to potential customers.

But Tucker Perkins, president and CEO of the Propane Education & Research Council (PERC), wants propane retailers to think differently.

Perkins explains that potential customers want to know that you run a modern business, not like your grandfather did. The goal remains for companies to provide the best possible customer

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3 Digital Marketing Strategies To Optimize External Linking


Co-Founder & President at BFO (Be Found Online), a full-service digital marketing firm, 6-time Inc. 5,000 and AdAge #1 Best Place to Work.

Link building is essential for any digital marketing strategy, especially when it comes to SEO. In fact, regardless of algorithm updates, links are always one of the top factors Google considers when ranking pages. However, link building can be challenging—finding creative ways to increase the likelihood of other sites linking to your own can feel like an art form at times. This is probably why 41% of SEO specialists agree that link building is the

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