Lorenzo Green Shares 3 Keys to Digital Marketing Success

nikholas

Marketing is an inherently, dynamic industry that has always changed with evolving technology. However, technological progression is happening faster than ever in the digital age. This constant shift leaves even the most learned digital marketing experts forced to adapt to new trends daily. Businesses for whom marketing is not their trade frequently lag even further behind the cultural zeitgeist. 

Therefore, CEOs and founders need solutions to their marketing problems that no low-paid intern can resolve. Those best placed to offer advice fit for the modern world include digital marketer Lorenzo Green. Such individuals understand marketing is about more than spreading

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How To Combine SEO With PPC To Achieve Greater Digital Marketing Success

nikholas

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories.

Are you struggling to choose between search engine optimization (SEO) and pay-per-click (PPC) advertising? You can promote your website using either of these digital marketing tactics. Rather than only using SEO or PPC, though, you should consider using them both. When combined, SEO and PPC have a synergistic relationship that can help you achieve greater digital marketing success.

Use PPC ad copy for meta descriptions.

You can structure meta descriptions for your website using the same

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