6 Marketing Metrics Every Business Should Track

nikholas

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Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a business grow.

The more information companies can learn about their current and future customers, the more effective marketing efforts will be. But what digital marketing metrics should businesses track to help stimulate growth?

Here’s a breakdown of the top six metrics every business should be looking to optimize this year.

1. Traffic

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