Many propane retailers take pride in their company’s generational history and family ownership. Highlighting tradition, commitment and anniversary milestones seems like the perfect marketing messages to send to potential customers.
But Tucker Perkins, president and CEO of the Propane Education & Research Council (PERC), wants propane retailers to think differently.
Perkins explains that potential customers want to know that you run a modern business, not like your grandfather did. The goal remains for companies to provide the best possible customer